How to Promote "You" in Your Business - The Simple Psychology

How can you be more effective in promoting "you" in your business? Easy. You can do it by accomplishing these four goals:

1 Controlling the perception of who the prospect perceives you to be.
2 Building a perception of you as a provider of authentic value.
3 Building a perception of your product or service as a desired value in an extremely cluttered marketplace.
4 Show how much you are like your target market.

The idea is so simple; the more you are like your target market, the more they like you. The more you share their values, the more they like you. The more they like you, the greater the probability they will see the value in you and what you can do for them.

How can you accomplish those three goals? It's tough. You need to use database technology, relationship marketing, advertising, public relations, journalism and academics. And, you must package them all, so they perform as marketing, not sales, not data, not hype. More specifically, Wave Marketing, because that's what works best to build a relationship with your readers, prospects or clients.

What are the keys to Successful "You" Marketing?

Key Number 1. Be committed to being in the right place at the right time with the right information to inspire positive action. You can accomplish that by conducting an integrated, sequential, long-term marketing program that combines: creative tactics, thoughtful analysis of your list, projections of client values, journalistic and academic techniques. Most important, however, you need to shift your perspective to understand how other people see you through their own eyes.

Key Number 2. Make sure you are perceived as all of the following:

1 An expert who conducts research and shares important knowledge.
2 A kindred soul who is informing instead of selling.
3 A professional who is more interested in presenting truth than opinion.
4 Providing value instead of focusing on quick sales.

You accomplish those things by quoting credible magazines and news sources that your target market values, and by contacting your target over an extended period of time. You can't afford to be seen as the business world's version of a one-night-stand. Visit again, call, buy the prospect flowers, take him or her to a nice dinner (figuratively, of course). But above all, write!

Bottom line. The point that most marketers and writers miss is the shift in perception. When you understand your target market from their perspective, you can be highly successful at reaching them and influencing them to pay attention to you. Until you make that shift, you are reduced to throwing product pitches. The more frantic you get for business, the more obnoxious your pitches become. Who wants that?

Is effective marketing important to you? If so, contact us right away. We prove a unique service where we analyze your marketing for both the effective and ineffective psychology. Then, we'll tell you what to fix, or if you want, we'll fix it for you. Find us now at www.aboutpeople.com -- Michael Lovas