Sorry sound so provocative, but - I was a copywriter for a huge corporation, so I know how they are trained and what they are praised for. It's not for being smart - it's for being cute. And, frankly, cute doesn't work to drive results.
For example, one of the main types of information given to copywriters is called "demograpics." That's your zip code, houshold income, age - that stuff. So, what does any of that have to do with your decision-making strategy or personal values? ZERO!
The point is, when you want to produce marketing that actually works, do not look to copywriters! Where would you look? Look for someone who knows how to use psychology in marketing. Look for someone who understands the dynamics of "imbedded commands." Look for someone who has at least taken some classes in language patters. And, avoid anyone who does not have those qualities! -- Michael Lovas
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Who is Michael Lovas?
- Mike Lovas
- Marketing succeeds or fails based on first impressions. Psychology is vital because it controls the first impression. BUT, most people don't know how to use the psychology. And, that's why you see so much bad marketing! -- We know the psychology and help organizations capitalize on their first impressions. -- Every aspect of business is based on psychology. When you learn the psychology, you immediately find yourself either in control or a major influencer! Visit Michael's main website: www.aboutpeople.com
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